How to Build an Online Community and Define Your Brand

August 15, 2017

Welcome to the second installment of The Mom Blog Collective: How to Build an Online Community and Define Your Brand. If you’re new here, here’s the scoop. Every other week, our group of amazing and inspiring mamas will answer the same set of questions to do with blogging, Instagram, photography, collaborations, sponsored posts, balancing it all with motherhood, and more. We each have different perspectives and different opinions, so this is a fun way to learn from one another. We hope you’ll join along! Check out the hashtag #themomblogcollective to see everyone on Instagram, and I will also link you to all of the amazing blog posts here at the bottom of my post!

How to grow your Instagram? I can’t sit down and tell you the moment I even thought about growing my Instagram, but I think it was about 2 years ago! I started very small with some adorable little shops.  I got a few collabs started in trade for a post on my Instagram and then the shop would repost my photo! Therefore gaining exposure and followers! This grew more and more, therefore gaining more and more exposure and more followers!

Tip #1 being collaborate as much as possible and even if you didn’t get the product for free tag the shop anyways! They might repost your photo! WIN WIN!

Collaborations are just one way I would say I grew my Instagram.  The second, and seriously important in my book, is engaging!

Engage with your people! Talk to people on Instagram, comment on their photos, like their posts, respond when they comment on your photos! Your followers want to feel like they matter because, well DUH, they do!

Tip #2 engage!

Find new followers! Go out and find new followers, don’t wait for them to find you! What I mean by this is go to the explore page, or search a hashtag and comment and like peoples photos! This will get your name out there and have new people seeing you! Fingers crossed that some of them even begin to follow you!

Tip #3 As I like to call it, stalk people!

Just remember, My Instagram page didn’t grow overnight! It took me two years to get to where I am now and I still have SO much growing and learning to do! We are all in this together! One of my all time favorite quotes, “Community over Competition!” AIN’T THAT THE TRUTH! | @darlingnightingale | @occasionally_perfect | @mrsseacannon | @britthavens | @steph__pollock | @cultivatemotherhood | @_ashley_noel_ | @hellobabybrown | @blessednestblog | @thelovedesignedlife | @hereyeswereolivegreen


You Might Also Like

No Comments

Leave a Reply